EMPOWERING INDIVIDUALS WITH CURLY HAIR Not every curl is created equal, therefore Ouidad has identified a unique system for each curly hair type. • Curls need constant hydration. Ouidad products are formulated to replenish lost moisture and nutrients. • Curls are prone to absorbing chemicals and product residues. Ouidad products are only formulated with active botanicals, plant extracts and ingredients safe for absorption. Curls are easily weighed down. Ouidad products are formulated to be breathable, water-soluble and layerable - and never with heavy silicones, waxes or oils.